Social & Community
Ask me about my strategy, not my screen time
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Ask me about my strategy, not my screen time 📲
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Brand Development
Ready to reintroduce yourself to the world?
Let’s do it!
Let me bring your brand to life with a social strategy that stays true to your brand identity while growing, engaging, and exciting audiences old and new.
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Content Creation
Social copy? Original photos?
Video production, editing, hosting? I’ve got you.
My content has received millions of impressions across social platforms at brands like Insider, Thrillist, Vogue, and AFAR.
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Social Strategy
Let me help you unravel
the mysteries of the algorithm.
I’ll identify what is (and isn’t!) working for your brand and competitors—and give you strategic recommendations that you can start executing the same day.
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Community
Need help building an engaged community
around your brand? No problem.
From Instagram to Discord, there’s no better way to build a loyal audience than a social strategy that makes users feel seen and gets them talking—both with each other and you.
PRESENT: AFAR
I currently head up social at award-winning travel magazine AFAR, covering travel news, inspiration, tips, and more. ✈️🌎
I guide strategy and execution across six platforms: Facebook, Instagram, TikTok, LinkedIn, Twitter (X?), and Pinterest.
Our content serves an audience of more than 600k travelers and receives more than 8 million impressions per month.
I lead social video strategy, producing and editing content that has resulted in a 127% increase in video views YoY.
Instagram has seen the most growth: with my strategy, AFAR’s Instagram referral traffic grew 380% YoY.
PAST: VOGUE
Led the launch and strategy of Vogue Club’s Instagram—the magazine’s only community-oriented social channel
Led the launch and strategy of Vogue’s first-ever Discord channel, including the development of community guidelines, moderation rules, and content strategy in collaboration with Web3-based marketing group Serotonin
Developed strategy that spoke to member interest in learning from and networking with fashion industry experts, as well as attending exclusive events aligned with major brand moments like Fashion Month, Forces of Fashion, Vogue World, and more.